The Trusted Agentic Exchange

The Agentic Exchange for In-App & CTV Video

Turn every advertising opportunity into an intelligent decision.

AdPlayX connects publishers and demand partners through the infrastructure they already use — SDK and OpenRTB — while autonomous agents inside the exchange continuously evaluate inventory, match opportunities to objectives, optimize transactions, and learn from outcomes.

Connect Your Supply Connect Your Demand

The problem

Programmatic was built to clear auctions. The next generation must optimize outcomes.

Today's exchanges are excellent at moving bid requests and selecting winning bids.

But advertisers care about ROAS, CPI, retention and conversions. Publishers care about yield, engagement, retention and lifetime value.

A higher bid doesn't necessarily mean a better outcome.

AdPlayX is built to make the decision — not just clear the auction.

How it works

Compatible at the Edge. Agentic at the Core.

You don't need to change how you connect. We change what happens after you connect.

ADVERTISERS / DSPs

↓ OpenRTB ↓

AdPlayX

Agentic Exchange

↑ SDK / OpenRTB ↑

PUBLISHERS

Inside AdPlayX

OpenRTB Bid Request → Opportunity → Understand → Reason → Negotiate → Decide → Execute → Learn ↺

You don't need to change how you connect. We change what happens after you connect.

Supply side

For Publishers

More than another demand connection.

Connect Through SDK or OpenRTB

Connect your rewarded and video inventory through the infrastructure you already use — no new integration required.

Optimized for Long-Term Monetization

AdPlayX's agentic layer optimizes toward long-term monetization, not simply the highest bid — working alongside your other revenue streams.

Simple & Seamless SDK Integration

Integrate our SDK in minutes for both Android and iOS with clear documentation and dedicated support.

AdPlayX's agentic layer continuously evaluates

Inventory quality Demand value Reward economics User engagement Historical performance Traffic quality

Monetize with AdPlayX See integration options →

Demand side

For Demand

Buy opportunities, not just impressions.

Connect Through OpenRTB

Access video inventory enriched with contextual and performance intelligence — through the connection you already have.

Agents Evaluate Against Your Objective

Agents evaluate opportunities against campaign objectives, not just bid price — the goal isn't to win more auctions, it's to win the right opportunities.

Transparent & Granular Analytics

Get deep insights into campaign performance, user behavior, and ROI with our comprehensive reporting dashboard.

Agents evaluate opportunities against campaign objectives such as

CPI ROAS Engagement Retention Audience quality

Connect Demand

About us

About AdPlayX

Founded by a team of adtech veterans, AdPlayX is the trusted Agentic Exchange for In-App and Connected TV video — built to make advertising outcomes better, not just auctions faster.

Advertiser Gains

25% Lower CPI

Compared to traditional video ads

3x Engagement

High-intent users complete video engagements

2.5x ROAS

Return on ad spend through agentic video campaigns

Publisher Gains

2x eCPM Growth

Compared to interstitial & banner ads

25% Higher Retention

Users stay longer due to reward incentives

20% Increase in ARPU

Average Revenue Per User uplift with engagement loops

Ready to Connect?

Whether you're a publisher, an advertiser, or a DSP, our team is ready to help you connect to the Agentic Exchange.